One for you, for your boo, and even for your Galentines, everyone deserves an oversized hoodie from Semispoiled this winter. So, go ahead and spoil yourself... I won't tell.
@semispoiled/Instagam
Morgan Ledenko is a "sophomore on pause" after taking the semester off from the University of Miami to focus on creating her brand, Semispoiled. For those who missed the viral TikTok, Semispoiled is a sweatshirt brand created so that young adults can "spoil" themselves with trendy loungewear while staying comfy and cozy at home.
While she was still living in Miami, the brand started off like many, creating tie-dye clothing during the first initial months of quarantine. It wasn't until Ledenko sent a tank top with matching sweatpants to TikTok sensation Brianna LaPaglia, or as everyone knows her, Brianna Chickenfry. After LaPaglia posted a video wearing Semispoiled's clothing, Ledenko claims that she received thousands of new followers and over 99 order requests.
@semispoiled/Instagram
Not expecting such quick fame, Semispoiled had not yet set up a website to sell their merchandise. "I didn't know this was actually going to be a thing," said the brand's owner.
Ledenko had to decide to stop taking orders after reaching 200, just so she could catch up with the demand for her clothing. In one week, she and her roommate/co-creator (also named Morgan), packaged and shipped out all of the orders. That's some serious hustle.
After returning to her home in California, she took full ownership over the brand and got to work designing Semispolied merch. Her two released designs include sweatshirts with quotes printed on the back in fun and groovy fonts. One reads "LOVE THAT FOR YOU," and the other, "PROTECT YOUR PEACE."
While on a trip to Utah, Ledenko posted a TikTok of her showing off her new sweatshirt designs, and it blew up overnight. “I woke up in the morning and I had like 2,000 likes,” Ledenko said. "Once ur video gets on that viral TikTok wave, it just keeps going around," she explained.
For the entirety of her ride back to California, the 20-year-old listened as her Shopify non-stop pinged, notifying her of new order placements.
Semispoiled now sees over 19,500 TikTok followers, along with another 13,400 on Instagram. "Props to TikTok,” said Ledenko. “Overnight, the app has blown up my account and it’s been insane. TikTok is such a big thing for a small business.”
After such positive customer feedback and a full sell out of their sweatshirts, the brand is dropping more merchandise at 9 a.m. (PST) on February 1. The new drop will include a restock of their original brown, white, and green hoodies, along with a new pink sweatshirt and a new red sweatshirt, with the option of matching red sweatpants or sweat shorts, which are sold separately.
"My goal is to get all of the next orders out by Valentine's Day because people will want the red set as their outfit for when they’re chilling at home,” Ledenko said. If your significant other has sent you this, do take it as a hint. Forget flowers, we want Semispoiled sweat sets.
The hoodies are sold in sizes S-2XL and are made of 50% cotton 50% polyester. Though Ledenko has ordered almost double the clothing as the last drop, the brand's followers are quick to shop, so be sure to set an alarm and get first grabs at a "LOVE THAT FOR YOU" hoodie.
Best friend and model, Lulu Barger, is seen below wearing a 2XL for a more oversized fit, which by the way, is totally in style right now. Ledenko also shared that the brown "LOVE THAT FOR YOU" hoodie is in the highest demand for the next drop, so get those card numbers memorized.
