While on a trip to Utah, Ledenko posted a TikTok of her showing off her new sweatshirt designs, and it blew up overnight. “I woke up in the morning and I had like 2,000 likes,” Ledenko said. "Once ur video gets on that viral TikTok wave, it just keeps going around," she explained.

For the entirety of her ride back to California, the 20-year-old listened as her Shopify non-stop pinged, notifying her of new order placements.

Semispoiled now sees over 19,500 TikTok followers, along with another 13,400 on Instagram. "Props to TikTok,” said Ledenko. “Overnight, the app has blown up my account and it’s been insane. TikTok is such a big thing for a small business.”

After such positive customer feedback and a full sell out of their sweatshirts, the brand is dropping more merchandise at 9 a.m. (PST) on February 1. The new drop will include a restock of their original brown, white, and green hoodies, along with a new pink sweatshirt and a new red sweatshirt, with the option of matching red sweatpants or sweat shorts, which are sold separately.

 

"My goal is to get all of the next orders out by Valentine's Day because people will want the red set as their outfit for when they’re chilling at home,” Ledenko said. If your significant other has sent you this, do take it as a hint. Forget flowers, we want Semispoiled sweat sets.

 

The hoodies are sold in sizes S-2XL and are made of 50% cotton 50% polyester. Though Ledenko has ordered almost double the clothing as the last drop, the brand's followers are quick to shop, so be sure to set an alarm and get first grabs at a "LOVE THAT FOR YOU" hoodie.

 

Best friend and model, Lulu Barger, is seen below wearing a 2XL for a more oversized fit, which by the way, is totally in style right now. Ledenko also shared that the brown "LOVE THAT FOR YOU" hoodie is in the highest demand for the next drop, so get those card numbers memorized.

@semispoiled/Instagram

As a 20-year-old small business owner, Ledenko shared that the most rewarding part of her business is to see people wearing and loving her designs. "I received a photo yesterday from a friend who saw a picture of a girl in Trader Joes wearing one of my hoodies," she said. "It was so cool to see someone so nonchalantly in the store wearing something that I designed.”

 

Since her brand is so small, she feels it's extremely important to connect with her customers. “I love hearing what other people want on a hoodie, or what other people's suggestions are," she said. "I sent out a questionnaire asking people what colors they wanted to see, and I went along with their responses to help create the next drop."

 

Staying true to her word, she explained that an upcoming hoodie will wear a quote suggested by one of Semispoiled's followers.

If you miss the February 1 drop, don't sweat it. Semispoiled plans to release even more merchandise on February 20, which will include a hoodie with a never-before-seen quote on the back, along with the release of another matching sweat set.

 

Grab a pen and flip open that planner, you seriously don't want to miss either of these Semispoiled drops. if you're quick enough to grab one of these cozy hoodies, well, "I LOVE THAT FOR YOU."

 

**Featured Image courtesy of @semispoiled/Instagram